Tim Hortons

Tim Hortons is (I think) the largest coffee chain in Canada; owned by former hockey player Tim Horton. I'm pretty sure you could have worked out his name, and it's probably a good guess that any Canadian was formerly a hockey player.

They do a very nice vanilla coffee, by the way, as well as an excellent selection of doughnuts. Or should that be donuts?

They've just introduced a new size of cup, which they're calling the extra large. Unfortunately, they already had an extra large (I believe the new cup is 4 ounces larger than the existing one.) So they've renamed the entire range of sizes, moving everything down one size, and renamed the existing Small to Extra Small.

I was in there getting a coffee earlier, and the poor staff have to check with every customer that they're aware of the new sizes, and that their order is in fact what they think they're ordering. I was feeling frustrated on their behalf - I think there's only so many times you can say "Do you mean the new Large, or the old Large?" without cracking. For me, I don't care too much about the size, and just nodded when she asked if I was sure I knew what I was ordering.

I did point out that they could have saved an awful lot of people an awful lot of confusion if they'd just given the new size an entirely new name, though.

(And for those of you who are paying attention, the chain is indeed called Tim Hortons. Since it's a nationwide chain, they also need to operate in Quebec. And since using an apostrophe to denote the possessive is English, they decided to drop it nationally. I guess that pedants are less litigious than the francophones)